In the age of social media, it’s tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts. For instance:
1.Exparts with the email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent.
2.One survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
3.A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
One huge advantage of email over social media is that customers are more likely to see an email than social media. Just posting something on social media doesn’t mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it’s read (or deleted).
Ideally, email marketing should go hand in hand with social media. Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and social media posts can drive customers to your email newsletters.
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